Someone once said that I understand the ‘soul’ of an organisation
I’m David Lancefield. I help leaders transform themselves and their organisations.
I help leaders at critical moments — making an impact at the beginning of their tenure, searching for growth opportunities, responding to a tough competitor or looking to shake-up their organisation.
I’ve worked with 35 CEOs, led more than 500 projects, structured 15 digital ventures and have 14 years of experience as a partner in Strategy&/PwC. I’m a Harvard Business Review author and a contributing editor at Strategy+Business and I teach at London Business School. The BBC, the NHS, Royal Mail, Vodafone and IHG are just a few of the organisations I’ve worked with.

Catalyst
Expect stimulating ideas, energy and curiosity to help you take a leap forward in your thinking – stretching you beyond what you thought was possible. I hope you’ll feel intrigued, even excited. You’ll begin to develop a new vision, think of new opportunities, change your view of a difficult situation or rethink aspects of your leadership style.

Strategist
Together we will define a brighter future, prioritise what’s important and identify what you need to change. We will then turn that strategic intent into experiments, organisational changes and everyday activities. You’ll be able to see a clear path through complexity or a crisis to the opportunity beyond, generating much more value for you and your organisation.

Coach
I’m fascinated by what makes people tick and I care deeply about changing peoples’ lives for the better. When I bring my imagination, intellect and intuition to the table, I find leaders I work with do the same. I will help you find the motivation and confidence to turn plans into action, overcoming any limiting assumptions or obstacles.
Some of the organisations I’ve worked with






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