Someone once said that I understand the ‘soul’ of an organisation

I’m David Lancefield. I help leaders transform themselves and their organisations.

I help leaders at critical moments — making an impact at the beginning of their tenure, searching for growth opportunities, responding to a tough competitor or looking to shake-up their organisation.

I’ve worked with 35 CEOs, led more than 500 projects, structured 15 digital ventures and have 14 years of experience as a partner in Strategy&/PwC. I’m a Harvard Business Review author and a contributing editor at Strategy+Business and I teach at London Business School. The BBC, the NHS, Royal Mail, Vodafone and IHG are just a few of the organisations I’ve worked with.

TIM DAVIE, DIRECTOR-GENERAL, BBC

“David’s deep insight on how leaders can transform a culture is based on a combination of a natural sense for the soul of an organisation blended with an ability to apply best practice from around the world.”

ANNA MALLETT, CEO, ITN

“His warm and collaborative style means he is a pleasure to work with and I have appreciated his wise counsel and advice over many years.”

ART KLEINER, AUTHOR

“David is emerging as a major thought leader in the next wave of business and societal transformation.”

SONIA BROWN, FORMER CHIEF REGULATION OFFICER, OFWAT

“David has an amazing intellect and is able to grapple with the most complex problems.”

CHRIS WOOLARD, FORMER SENIOR EXECUTIVE, OFCOM & BBC

“What sets David apart from many of his peers is he doesn’t just think about the commercial or technology implications, but also the human ones, too.”

THERESA WISE, CEO, ROYAL TELEVISION SOCIETY

“David Lancefield is experienced and insightful about our industries and combines this with empathy and emotional intelligence.”

Catalyst

Expect stimulating ideas, energy and curiosity to help you take a leap forward in your thinking – stretching you beyond what you thought was possible. I hope you’ll feel intrigued, even excited. You’ll begin to develop a new vision, think of new opportunities, change your view of a difficult situation or rethink aspects of your leadership style.

Strategist

Together we will define a brighter future, prioritise what’s important and identify what you need to change. We will then turn that strategic intent into experiments, organisational changes and everyday activities. You’ll be able to see a clear path through complexity or a crisis to the opportunity beyond, generating much more value for you and your organisation.

Coach

I’m fascinated by what makes people tick and I care deeply about changing peoples’ lives for the better. When I bring my imagination, intellect and intuition to the table, I find leaders I work with do the same. I will help you find the motivation and confidence to turn plans into action, overcoming any limiting assumptions or obstacles.

Some of the organisations I’ve worked with