BECOME
EXTRAORDINARY.

I’m David Lancefield. I transform the performance of leaders, teams and organisations.

As a senior executive, founder or experienced professional, you face plenty of challenges

Taking on a new role, keen to make an impact

But the problem is, deep inside you doubt you’re fully qualified. You’ve inherited a team that’s not aligned, an organisation that struggles to perform at times, and a set of problems you’ve never solved before. Everyone is watching, expecting great things — immediately — and while you’re trying to maintain an air of confidence, you’re feeling off-balance inside.

Transforming your organisation

You’ve launched your strategy with a fanfare, after a great deal of work. But the organisation is not moving in the right direction. They seem stuck in their old ways. And the attempts to innovate feel timid. You now need to make some important decisions and try something different.

Responding to disruption in your industry or ecosystem

Emergent technologies, geopolitical shifts and changing behaviours are challenging your licence to operate and the strength of your business model. Now you need to work out which moves to make to strengthen your resilience and explore new possibilities.

Looking to improve your performance and prospects

By any measure you’re doing fine. But that’s not good enough for you. You know you can do better, and do more — and yet you don’t want to make any more sacrifices. If truth be told, your bosses think the same but don’t know what you’re up for. It’s time to develop a strategy for you.

Read about my EXTRAORDINARY ESSENTIALS for leadership

You may have to work on your

Strategic thinking
Decision making
Ability to create inclusion and belonging
Creativity
Presence and impact
Resilience
Conflict handling

And you may have to

Create, refine or redesign a strategy
Evolve a culture so that it is more inclusive, accountable and collaborative
Build a more capable, cohesive leadership team
Design or rejuvenate a transformation programme

The personal, team and organisational elements are symbiotic

You can’t improve your impact without understanding the dynamics of your team and the organisational context
Similarly, an organisation in need of a new strategy requires a leader and team capable of designing and executing it

You could hire a coach to work on your leadership style while your strategy consultants work on organisational issues and your team building specialists try to align your team. And you can drive yourself crazy trying to fit all of that advice together.

Or you can hire one person who knows how they integrate, right from the start.

TIM DAVIE, DIRECTOR-GENERAL, BBC

“David’s deep insight on how leaders can transform a culture is based on a combination of a natural sense for the soul of an organisation blended with an ability to apply best practice from around the world.”

ANNA MALLETT, VP PRODUCTION MANAGEMENT UK & LLO, NETFLIX

“His warm and collaborative style means he is a pleasure to work with and I have appreciated his wise counsel and advice over many years.”

ART KLEINER, PRINCIPAL CONSULTANT, KLEINER POWELL

“David is emerging as a major thought leader in the next wave of business and societal transformation.”

SONIA BROWN, FORMER CHIEF REGULATION OFFICER, OFWAT

“David has an amazing intellect and is able to grapple with the most complex problems.”

KEITH UNDERWOOD, COO & CFO, THE GUARDIAN

“David’s intellectual and emotional intelligence served to engage relevant stakeholders with innovative solutions which ultimately delivered material and lasting value to the business.”