Costas Markides: Mastering clarity in strategy

The world of business is packed full of terminology, jargon, buzzwords. I’ve probably used too much of it myself. But what do we mean by innovation, customer centricity, agility? Too often we’re not clear, so we have parallel conversations or people simply disengage leaving the important decisions to a clique or the dominant few.

My guest in this podcast, Professor Costas Markides of London Business School, is a stickler for clarity — he thinks that a lack of clarity is one of the biggest problems we have in management. We talk about the critical ‘who, what, how’ questions of strategy, what it takes to win over peoples’ hearts and minds when you’re looking to effect organisational change. He also talks about how distributed, autonomous organisations really work. And, importantly, how leaders can turn their intent, their thoughts and words, into action. He concludes by sharing how he measures his own success, and impact, in his research and teaching.

Further resources

Professor Costas Markides is recognised as one of the world’s foremost experts on strategy and innovation. An internationally acclaimed teacher and conference speaker, Costas has researched the topics of strategic innovation, business model innovation, diversification and international acquisition.

• His book.
• Costas’ profile.