Strategy is a word that invokes many emotions. There are those that fear it, those excited by it, and those apathetic to it.
To help me on my quest to develop millions of strategic people, I am joined by Alex M H Smith, author of No Bullsh*t Strategy. Alex talks with clarity on what strategy should mean to companies and how to approach it. He shares the ways in which people get strategy wrong, and the emotional weight the term has.
Alex believes humility is the key to strategic thinking and growth. He also gives insights into what your strategy should include and the significance of good faith disagreement in strategic discussions. Alex’s brutally honest, refreshingly clear insights will change the way you think about strategy forever.
You’ll hear about:
- Why most businesses don’t actually have a strategy
- The two fundamental problems every company faces — and how to fix them
- Why extreme humility is the secret weapon of great strategists
- The biggest mistake leaders make when trying to ‘be strategic’
- How to communicate strategy so that everyone in your company actually gets it
More about Alex
Alex is an author and speaker who believes that strategy is the most important skill in business. Unfortunately, it’s also the most misunderstood skill in business — meaning the vast majority of leaders don’t have this power at their fingertips. His work is focused on changing that — by making strategy simple, digestible, and fun, so everyone can use it.
Whether it’s through his social media following, his best selling book No Bullsh*t Strategy, or his DIY strategy program ‘The Strategy Shortcut System’, everything Alex does is about helping you make the key choices that are going to 50x your results — with no additional effort.
- The Hidden Path newsletter
- The Strategy Shortcut System
- Alex’s No Bullsh*t Strategy book
“The higher your level of gaze, the more strategic you are.”
Alex M H Smith — author and speaker
VIEW RUNNING ORDER
02.02 | What strategy means for Alex. |
05.45 | The obstacles to creating good strategies. |
10.22 | Where does strategy start and stop? |
15.59 | How culture and strategy fit together. |
18.12 | How moments in time shape strategy. |
23.02 | The qualities of strategic leaders. |
28.21 | What should a strategy include? |
34.35 | Alex on applying his own concepts. |
38.45 | What does Alex’s best day look like? |

Melody Wilding: Managing your boss skilfully

Laura Gassner Otting: Breaking through discomfort

Alex M H Smith: Simplifying strategy

Richard Cytowic: Getting off our screens

Charlie Beswick: Leading with carers

Topaz Adizes: Building deeper relationships

Dina Denham Smith: Leading with your emotions

Tobias Sturesson: Making culture a habit
