David Rogers: Rethinking digital transformation
How can you undergo digital transformation successfully?
Too often, it is led without a clear vision by those at the top of the organisation who are just looking to launch technology pilots across the business. To do it well means you may have to challenge your thinking to inspire new ways of working.
David Rogers is my guest in this episode, an expert in digital transformation who has been at the forefront of advising and teaching companies how to do it well. He discusses the five critical steps to digital transformation, as well as how companies can sustain it.
He also shares how The New York Times went from doing it badly to becoming more profitable and sustainable when they got it right. As well as how AI will change the future of digital transformations.
You’ll hear about:
- Does digital transformation apply to all organisations?
- Five critical steps of digital transformation
- The non-sequential nature of the five steps
- How to sustain digital transformation
- Companies with admirable digital transformations
- What do boards need to avoid and get right?
- The biggest shifts David sees in leaders
- How ecosystems impact digital transformations
- Will AI radically change digital transformations?
- Quickfire questions for David
- What does David’s best day look like?
The best bits of these conversations are captured in my newsletter Strategic Leader.
More about David
David Rogers is one of the world’s leading experts on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. He helps companies transform their business for the digital age, working with senior leaders at corporations including Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Merck, GE, among others.
At Columbia Business School, Rogers is faculty director of executive education programmes on digital business strategy and on leading digital transformation.
“Always be asking, what is the risk of inaction?”
David Rogers, speaker & author, member of faculty, Columbia Business School
VIEW RUNNING ORDER
|Does digital transformation apply to all organisations?
|Five critical steps of digital transformation.
|The non-sequential nature of the five steps.
|How to sustain digital transformation.
|Companies with admirable digital transformations.
|What do boards need to avoid and get right?
|The biggest shifts David sees in leaders.
|How ecosystems impact digital transformations.
|Will AI radically change digital transformations?
|Quickfire questions for David.
|What does David’s best day look like?